Ever contentious, the Virgin billboard placed at the airport made full use of Emirates' 'Keep Discovering' line and made the front page of the paper.
Our maps placed in book store cartography sections highlighted the issue of global warming. Information and tips on how to help save energy through simple daily exercises was placed on the reverse.
The National Sea Rescue Institute depends solely on donations to fuel its fleet of rescue crafts. We placed this crew in the central fountain and collected cash at the traffic lights. R7000 was raised, enough to fuel two craft for a month.